November 2024

Building a StoryBrand by Donald Miller is a guide to helping brands create clear, engaging messages that resonate with customers. Miller emphasizes that customers should… Read More »Building a StoryBrand: Clarify Your Message So Customers Will Listen

“Positioning: The Battle for Your Mind” by Al Ries and Jack Trout is a seminal work on marketing strategy, focusing on how brands can establish… Read More »“Positioning: The Battle for Your Mind” by Al Ries and Jack Trout