Insights

In India, the contrasting strategies between pharma and FMCG marketing highlight the unique challenges and opportunities each sector faces. Pharma marketing targets healthcare professionals, adhering to strict regulations set by authorities and emphasizing product efficacy and safety. FMCG marketing, however, has more flexibility and directly engages with consumers through mass media, focusing on brand loyalty and consumer trends.

Pharma brands rely on trust and professional endorsements, whereas FMCG brands leverage lifestyle appeals, digital engagement, and convenience. These distinct approaches underscore how each industry builds credibility and connects with its audience, tailoring their marketing tactics to fit the Indian market landscape.

Read the full blog to explore the strategic nuances that set these sectors apart!

Detailed and simplified explanation of deal between India’s Dr. Reddy’s & RDIF’s Sputnik V COVID-19 vaccine.

Information about latest COVID-19 vaccine development and Indian scenario.

WHO recently certified African Continent as polio free. Article contains information about polio virus and how Africa eradicated the virus.

After the COVID-19 vaccine releases, who will be the first recipient of the vaccine shot in India and across the globe?
Dive in to know more.

Wondered, what marketing is? How it works and how it applies to your business?

This article will be breaking down exactly what marketing is, how it all works, and why it’s such a important subject.

This article address the new education policy of India. This education policy are modified after over 30 years.
Articles contains things which are important for you to know.